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Brand Story

SCHAFFENGOTT, meaning "God of Creation," is an Insurtech company equipped with extensive manufacturing expertise, IoT device design technology, and AI algorithms that innovate and transform reality. Our commitment to innovation is rooted in our deep concern for those who are deprived of the "basic right" of safety and our dedication to enhancing the value of their emotions and environment through beautifully designed products.

 

May 1, 2012

Initial capital of 8,000 dollars and ‘door ding’

Two brothers, who had no prior understanding of technology, embarked on their first venture under the name ‘God of Creation’ in German, with car accessory items, in the empty space on the third floor of a shabby octopus restaurant on the outskirts of Busan. No one was willing to invest in them, due to the nature of the manufacturing industry.

 

2016

Becoming a ‘zombie’ company and setting off for Silicon Valley with 1,000 dollars

Capital erosion, debt ratios reaching thousands of percent...
Putting aside the criticism of being a ‘zombie’ company, a young entrepreneur starts a new challenge from a camper van in Silicon Valley. -food was his everyday meal, and guest Wi-Fi was his only means of communication.

 

2019

The idea is great, but...
You are destined to fail.

The emerging market of insurtech has sparked inspiration for the future, and he has completed the TRITONA prototype. Although, a renowned investor he met in San Francisco said he would fail unless he could enter the government market and secure big data...

 

2020

After a development period of over 4 years...
Designated as an innovative product by the Public Procurement Service

TRITONA, an unfamiliar and unprecedented disaster safety home appliance, was first introduced to the market under the amusing name of 'Smart Extinguisher.' As word-of-mouth spread, it started with selling one unit, followed by five units, then thirty units and more. In that year, TRITONA experienced a rapid growth of over 2,000%.

 

Sep. 30, 2021

Presidential Commendation for TRITONA, the President of the Republic of Korea

The audacious pursuit of innovation and unwavering belief have paved the way for a new genre called AI-integrated disaster safety system. In its wake, TRITONA has been recognized with the inaugural President's Commendation on the first Procurement Day celebrated in 73 years since the establishment of the Public Procurement Service. It has also received commendations from the Minister of Science, Technology, and Telecommunications, as well as the Public Procurement Service for its contributions. With these accolades, our journey of challenges begins to accelerate.

 

2023

TRITONA, the world's first AI-powered disaster safety home appliance

Three years of validation targeting government agencies have advanced TRITONA's algorithms, and the TRITONA series has expanded its scope to include offices, homes, ships, aircraft, and vehicles. The Nobellium, a fusion of a global control center and a smart factory, spanning over 5,000 square meters, is scheduled for completion in July.

 

May, 2023

We are starting our first official sales targeting general consumers.

TRITONA, a completely new form of disaster safety home appliance, continuously improves its capabilities through machine learning, not relying solely on sensor detection values. We hope that the technology we have created will save the lives and properties of many individuals, regardless of their social class or income.

What’s Next?

A safe life is not exclusive to a specific social class.

The big data collected by TRITONA, along with its sales revenue, will provide better job opportunities, enable fire and crime prediction, and serve as valuable information for the development of a smart city that citizens can experience. Even without financial resources or advanced technology, it is the determination of looking at things from a different perspective and translating ideas into reality through different actions. This embodies the entrepreneurial spirit of SCHAFFENGOTT.